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Having a strategy for the SEO and general marketing of your eCommerce website is an important way to ensure you get consistent sales growth. Whilst there’s a lot of theories out there around optimising your site for search engines, there are a number of proven tactics which, when you employ on your online shop, you’ll see consistent, regular growth of the amount of traffic going to your website and subsequent product sales.


What is a Strong SEO Strategy?

There are 5 main areas you must work on to ensure your eCommerce SEO strategy is successful.  Achieving top rankings in Google is not some black magic secret, but rather its about meeting Google’s best practice guidelines and applying proven techniques consistently. Follow the following advice to help your store sales explode:

1. Establish Your Keywords

The first step for your eCommerce SEO strategy is to establish the main keywords which people use to find your products. These are the words that people type into Google and send people to your online shop. Once you have established these main keywords, the next step is to compile a number of secondary keywords that are similar to those main keywords. These secondary keywords are important, especially early in your traffic accumulation plan, as these are the ones that are not as competitive, and therefore, you can rank for those keywords in Google quicker.

2. On-Site Changes

After having done your keyword research, the next step is to make alterations to your website so that you have pages on your website that match your main keywords. For example, if you are selling coffee beans as well as other coffee products, you want to have a specific page about coffee beans on your website. This applies for all your main categories and all your main keywords. It’s important to have an individual page targeting each of these.

3. Add a Blog

The third important step is to add a blog to your store, and to keep it updated regularly. This blog serves two main purposes. The first is that you can target your secondary keywords using blog posts that are related to these keywords. A second important function is that it keeps your website fresh. Google likes to see a fresh updated website.

4. Branding

The next step in your SEO strategy is to start a campaign of branding for your business name. This includes your social network – LinkedIn, Facebook, Instagram, Twitter. Another part of the branding is to source branding placements such as press releases, interviews on niche related websites, and to ensure that, with all these placements, you are advertising your website and mentioning your brand name.

5. Authority Backlinks

The final step for your SEO strategy is to implement an ongoing backlink sourcing strategy so that you are finding, on a regular basis, other websites that will place a link to your website. This is a fairly complicated process and can’t be covered in one article. However, the purpose of doing this is to show Google that you are an authority in your niche, and that other people are willing to recommend you as a business and as a website.

These are the main factors you need to look at with an SEO strategy. This is not a guaranteed way to rank high in Google; there’s a number of factors that contribute to this. However, this article gives an overall view of what you are trying to achieve. SEO is a long-term marketing method. Once you get it right, you’ll reap some good rewards , but it’s not something that will happen overnight.



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